Haris Ibrahim

• Built a data-first consultancy that helps industrial clients interpret historical performance and act on predictive insights.
• Designed marketing systems that articulate Tensai’s value narrative around uptime gains, streamlined operations, and growth opportunities.
• Educated customers on how to translate analytics into uptime improvements and cost savings, strengthening long-term partnerships.

• Owned global marketing strategy for Middle Eastern and South Asian markets while supporting Avanceon's institutional business plan.
• Directed external communications end-to-end, covering websites, digital acquisition, print, email, and multimedia storytelling.
• Expanded data-informed optimization across web and social channels to sharpen messaging, engagement, and lead quality.
• Led marketing research that aligned annual priorities with on-ground tactics and informed senior stakeholders.
• Managed marketing budgets, talent, and vendor relationships to deliver measurable ROI.

• Partnered with global sales to execute awareness programs (trade shows, target accounts, sales collateral) that fueled record 12% YoY revenue growth.
• Launched full-stack digital marketing (SEO, SEM, SMM, content, marketing automation) delivering US$3M+ qualified leads and US$0.98M revenue in FY17-18.
• Built reporting dashboards for continuous channel performance optimization and UX improvements.
• Directed product marketing for advanced software solutions, driving 165% average revenue growth and the business’s highest-ever software revenues in FY17-18.
• Authored a comprehensive market intelligence framework covering verticals, applications, territories, Capex/Opex, and competitor tracking to guide 5-year regional strategies.
• Rolled out sales force effectiveness initiatives that elevated talent management, account planning, CRM adoption, and collaboration across global teams.
• Owned budgeting, ROI measurement, and company-wide business reporting (bookings, costing, profitability).

• Led business development for the Advance Software Solutions category alongside marketing leadership duties.
• Set category direction, orchestrated GTM campaigns, and prioritized account penetration to exceed annual revenue targets by 25% (57% YoY growth).

• Owned ATL/BTL campaign execution for mobile internet, delivering 86% revenue and 56% subscriber growth.
• Ran qualitative and quantitative research programs (NPS, BHT, SPI) to uncover actionable consumer insights.
• Partnered with brand activation, product, and sales teams to ship high-impact activation campaigns and sales enablement assets.
• Launched an industry-first joint planning process with sales, onboarding 25,000 retail partners and generating US$56K incremental revenue within five months.

• Managed the mobile internet business end-to-end, covering expansion planning, subscriber acquisition, product launches, and pricing.
• Led new product development lifecycle from insight gathering to launch, coordinating technical, marketing, and customer success stakeholders.
• Drove product lifecycle optimizations that delivered 152% revenue growth within 12 months.

• Coordinated capital projects with rigorous control over BOQs, RFIs, drawings, and supplier communications.
• Managed budgets and contract negotiations, unlocking US$0.76M in savings.

• Led production for processed tobacco SKUs with strict adherence to BAT global standards.
• Managed engineering and capacity expansion projects that increased production capacity by 27%.

• Supported drilling engineers on two gas wells and streamlined maintenance department workflows.

• CGPA 3.60

• Aggregate percentage: 82%
• Graduated with Honors

Led INTECH’s most successful conference by aligning global stakeholders and flawless on-ground execution.

• Managed a five-member core team and coordinated across regional units.
• Delivered the company’s top-performing conference with standout planning and collaboration.

Coordinated INTECH’s inaugural Oil & Gas automation conference in the US.

• Owned strategy, creative, content, vendor management, and post-event ROI measurement.

Launched the Man-of-Steel and ShugalPur activation campaigns for the mobile internet business.

• Both campaigns exceeded business KPIs and strengthened Jazz’s mobile internet brand.

MBA capstone analyzing market viability for a new channel with detailed product launch recommendations.

• Delivered research-backed go-to-market guidance.

Led a six-member team through layout redesign, equipment negotiations, and execution for a processing line upgrade.

• Generated US$117,000 annual savings.

Implemented the Supply Chain Operation Reference (SCOR) model in the Green Leaf Threshing Factory.

• Established a repeatable framework for supply chain excellence.